Effective Content Writing That Converts DECODED

Now that you know the secret to effective content writing that converts, let me tell you what it means!

In the “Part 1” of Effective Content Writing That Converts, there are several layers to the writing strategy that I will unfold and decode.

Layer 1: Do Not Talk About The Main Topic Right Away – The Indirect Technique

As you can tell in part 1 of this series, I’ve never mentioned anything about effective content writing at all! This indirect technique is used by successful marketers and advertisers all the time. Most of the time their marketing content coincides with the lifestyle that they want to correlate with the brand or niche they are marketing for.

An example of this technique used in its marketing and advertising is Nike. Take a look back or consciously watch or observe Nike’s marketing. You will never see or hear the ads mentioning anything about their superior shoes, features their products provides, the quality of their shoe material, etc. But they do make ads that relate to their target market’s lifestyle.

As you’ve read, I painted a picture and told a story of one of my weird experiences of being different, which is a lesson in itself and is subliminally embedded into the story intently!

Layer 2: The Ultimate Goal Is To Be DIFFERENT – Buck The Norm Technique


The Importance Of Content For Online Marketing

Before we continue on our “Effective Content Writing That Converts” series, I’ll post a interim article since I get asked this question a lot.

Cori L. of Mobile Mechanic Hawaii asks, “Why should I invest my money in content?”

Here’s a bit of a more formal article to answer your questions:

As far back as the 1990s when the Internet was still new, webmasters already knew that online content is essential. Offering quality content is a great way to attract potential customers to your website and it encourages them to browse your webpages and perhaps even buy your products. The importance of the content for online marketing has become even more evident after Google released the Panda and Penguin updates, and more recently, what SEOs call the Quality Update.

Content marketing is one of the most popular trends in digital marketing this year and it’s not just because of how it helps with search engine optimization.  Content marketing has a lasting effect on your website visitors and it will entice them to click, explore and come back to your site. With high quality content, you can generate traffic for months and even years to come. This is perhaps the main reason why large B2B companies set aside 30% of their marketing budget on content marketing. Even smaller companies in the United States have realized the opportunities they can get from content marketing. They maintain blogs as well as create white papers, infographics, ebooks and videos.

What You Get with Content Marketing

Internet marketers have come to realize the advantages of a good strategy for their content marketing. With it, they can: (more…)

Effective Content Writing That Converts

One day I decided to not give a care in how I looked as I went out shopping for Christmas gifts in a busy mall.

Well, I consciously cared a little but I decided to just change up my style, I grabbed some hair wax and ran it through my hair as if trying to mess up my hair and left it as that. I called it (more…)