The Importance Of Content For Online Marketing

Before we continue on our “Effective Content Writing That Converts” series, I’ll post a interim article since I get asked this question a lot.

Cori L. of Mobile Mechanic Hawaii asks, “Why should I invest my money in content?”

Here’s a bit of a more formal article to answer your questions:

As far back as the 1990s when the Internet was still new, webmasters already knew that online content is essential. Offering quality content is a great way to attract potential customers to your website and it encourages them to browse your webpages and perhaps even buy your products. The importance of the content for online marketing has become even more evident after Google released the Panda and Penguin updates, and more recently, what SEOs call the Quality Update.

Content marketing is one of the most popular trends in digital marketing this year and it’s not just because of how it helps with search engine optimization.  Content marketing has a lasting effect on your website visitors and it will entice them to click, explore and come back to your site. With high quality content, you can generate traffic for months and even years to come. This is perhaps the main reason why large B2B companies set aside 30% of their marketing budget on content marketing. Even smaller companies in the United States have realized the opportunities they can get from content marketing. They maintain blogs as well as create white papers, infographics, ebooks and videos.

What You Get with Content Marketing

Internet marketers have come to realize the advantages of a good strategy for their content marketing. With it, they can:

1. Improve lead generation

Lead generation is a key aspect of business success. There are many ways to acquire leads but most of them only produce dismal results. Quality content can help your website rank higher on Google which in turn increases your site traffic. And when your visitors are impressed with the content on your site, they are more likely to leave their content information with you.

2. Increase brand awareness

If your content delves into the current topics being discussed in social media, then it will be shared and have the potential to go viral. This in turn increases your reach.

3. Enhance customer interaction

If your content offers valuable information that your customers find useful, it will keep them engaged and ensure that they will come back to your website. On the other hand, if your site is filled with low quality content, then all your efforts to increase your website traffic will hardly have any impact on your bottomline.

4. Boost authority online

People (and search engines) favor authority websites and by creating well researched and highly informative content, you boost your credibility online. So if there are topics related to your niche, your target audience will be inclined to visit your website instead of your competitors.

 How to Succeed in Content Marketing

There are many factors that determine the success of a content marketing plan. But basically, you need to consider the interests of your target audience, you need to offer high quality content, and you need to know what medium to use to reach them – blogs, social media, news agencies, video sharing sites or a combination of these.
Content marketing, when done correctly, can be a crucial element in the success of your business.

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