Clear idea #1: Be Clear

Simple ideas to help you write what you mean – clearly and persuasively.

1. Be clear

The essence of clear writing is to focus on being clear.

So often, we simply pour out everything on our minds – in any which way – and dump it in our reader’s lap. The next time you’re about to reach for the “send” or “print” key, pause and ask yourself: “Are my ideas clear? Will my reader understand this?”