John Sturtevant's Business Writing Seminars - Learn how to write what you mean.
Get the confidence and skills you need to communicate your ideas clearly and persuasively.
Clear idea #2: Define your objective.
Simple ideas to help you write what you mean - clearly and persuasively.
2. Answer the question: “Why am I writing?”
We’re taught that it’s important to fill up pages, impress people, be right. Those goals will rarely (make that never) result in clear thinking or clear writing. Instead, define a clear objective for writing your memo, report, proposal, email, or letter.
Write a sentence like this and tape it to your monitor to remind you why you’re sitting there tapping on the keyboard: “After reading my report, my manager will approve my budget.” Then, ask yourself : “Do all my ideas support that goal? Am I giving my reader everything she needs (and only what she needs) to compel her to approve my budget?”
Learn to think clearly and write what you mean.
