John Sturtevant's Business Writing Seminars - Learn how to write what you mean.
Get the confidence and skills you need to communicate your ideas clearly and persuasively.
Clear idea #3: Know your reader
Simple ideas to help you write what you mean - clearly and persuasively.
3. Know your reader
I mean really know your reader. Not just a name, or a demographic, or a subscriber number. But who they are, how they think, what’s important to them, and why and how and when are they readers of your stuff. Learn to speak your reader’s language.
The great crime writer Elmore Leonard said it perfectly when asked why all his books become best sellers: “I leave out the parts people skip.” That’s genius. He has his material down cold and an accurate bead on his reader’s expectations. And he delivers the suspenseful shot they so crave.
Released on February 04th, 2006
Learn to think clearly and write what you mean.
