John Sturtevant's Business Writing Seminars - Learn how to write what you mean.
Get the confidence and skills you need to communicate your ideas clearly and persuasively.
Clear idea #5: Information is useless.
Simple ideas to help you write what you mean – clearly and persuasively.
5. Information is useless.
The information superhighway. How quaint. Technology, tempered by wisdom, has evolved the information age into the knowledge age.
Most people despise data and crave context. Your job as a communicator is to show your readers why what you think is so vitally important is so vitally important to them.
We all ask: “What’s in it for me?” Give your readers relevance, context, and meaning.
Released on February 18th, 2006
Learn to think clearly and write what you mean.
