Now that you know the secret to effective content writing that converts, let me tell you what it means!
In the “Part 1” of Effective Content Writing That Converts, there are several layers to the writing strategy that I will unfold and decode.
Layer 1: Do Not Talk About The Main Topic Right Away – The Indirect Technique
As you can tell in part 1 of this series, I’ve never mentioned anything about effective content writing at all! This indirect technique is used by successful marketers and advertisers all the time. Most of the time their marketing content coincides with the lifestyle that they want to correlate with the brand or niche they are marketing for.
An example of this technique used in its marketing and advertising is Nike. Take a look back or consciously watch or observe Nike’s marketing. You will never see or hear the ads mentioning anything about their superior shoes, features their products provides, the quality of their shoe material, etc. But they do make ads that relate to their target market’s lifestyle.
As you’ve read, I painted a picture and told a story of one of my weird experiences of being different, which is a lesson in itself and is subliminally embedded into the story intently!