Onsite Business Writing Training.

Practical, hands-on workshops give your staff real skills they can use immediately.

“Very informative and fun...an eye-opening experience
that is valuable for anyone in business."
Nwe Nwe Son
Customer Service Manager
Far East Organization, Singapore

To learn more about Business Writing Training
for your organization,
call 713-861-9992 or contact us here.

Give your staff the confidence and skills they need to think clearly & write what they mean.

Hands-on, interactive writing training. For your staff. At your location.

Information is plentiful in every organization. But how you communicate that information is critical. You must continually turn information into knowledge to help your managers, colleagues, and customers understand often complex ideas, and make educated decisions.  

Clear writing starts with clear thinking.

Our Business Writing Training workshops are energetic, fun, challenging, and thought-provoking sessions packed with new ideas and practical techniques – all designed to give you the confidence to master what people struggle with the most – how to think clearly and write what you mean.

What you’ll learn:  

• The most important goal in writing (it’s not what you think).
  
• The #1 question on every reader’s mind (you’re thinking it right now).
  
• Why thinking about tomatoes will make you a better writer (it really works!)
  
• 4 ways to define your objective and expected outcome.
  
• Listening skills that help you identify your reader’s perspective.
  
• How to understand, and answer, your reader’s expectations.
  
• Why format, style, and organization contribute to clear writing.   
  
• Persuasive-writing structure and techniques that produce results.
  
• Dozens of other practical ideas you can use immediately!
  

Who should attend:

Managers, technical professionals, analysts, marketing pros, administrative staff – everyone in your organization has to communicate their ideas throughout the work day.

In The Writing Workshop's highly-interactive training session, you will collaborate on problem- solving exercises, write and revise assignments, and learn from others through peer critiques. 

You’ll also learn and practice the principles of analysis and argument. In business, you most often write to convince others to do something –  approve a budget, change a process, support a project, and dozens of other kinds of decisions. You’ll learn how to think analytically and form a logical, persuasive argument. 

To learn more about Business Writing Training
for your organization,
call 713-861-9992 or contact us here. 

Workshop syllabus.  

Clear Writing Essentials

You’ll learn to organize your thinking and write what you mean, without the clutter of useless words and complexity.

What you’ll learn:

How to be clear – The single most important goal in writing.
Purpose – Why are you writing? What are you writing? What do you want to accomplish?
Audience – Who is your reader? What’s his perspective? What are his expectations?
Plan, write, revise, edit – A process to help you think clearly, organize your ideas, focus your objectives, take less time, and have more fun writing.

Analysis

You will learn how to dig deeper, understand your objectives, consider options, choose a direction, and organize your ideas.

You will learn how to use these planning tools:
Analytical questions - How to look beyond the obvious.
Brainstorming - How to generate ideas and form connections.
Outlining - How to organize your ideas and structure a logical document.

Analysis Exercises

You will participate in a series of exercises designed to help you examine a situation thoroughly, and ask the right kinds of questions. 

What you’ll learn:
A 4-step process that’s guaranteed to improve your efficiency.
Practical ways to uncover your real objectives for writing.
How to keep your words from obscuring your ideas.
How to address the 4 most common reader attitudes.
Ways to avoid jargon, clichés and pompous language.
How to motivate your reader to take action.    

To learn more about Onsite Business Writing Training for your company call 713-861-9992.

Persuasive Communication Skills

We’ll look at the principles of persuasive communication. You will learn how to structure an argument, introduce facts, support claims, and make clear recommendations – all essential to persuasive communication.

We’ll analyze a given business situation and produce an outline for an effective argument.

What you’ll learn:

• The 5 most common communication mistakes business people make – and how to avoid them.
• Commitment, Structure, Coherence – the model of a tight presentation.
• 29 questions to help you think and write analytically.
• How to achieve cooperation and encourage action through writing.
• The 7 essential components of an effective argument.
• Sentences & Paragraphs  
• The Sentence - People use them every day, but don’t know what they are.
• The Paragraph - Your document’s rhythm section.
• You will learn how to write effective sentences and paragraphs to make your writing clear, logical, and persuasive.
• Revising & Editing
• We’ll look at writing examples and revise them to improve style, structure, word choice, and clarity. 
• Style - How to set the right tone for your audience and purpose.
• Clarity - What’s clear for the writer is often confusing for the reader!
• Loud, later, slow - A 3-step technique to help strengthen your writing.

   

Assignment:

Working in teams, you will write an assignment based on a given business scenario. Using the ideas and outline you created during the workshop, you will determine purpose, audience, and expected outcome.

Critiques:

Each team will present their paper and discuss how they accomplished the assignment. Each participant receives a 78-page workbook with notes, examples, exercises, grammar tips, and a recommended reading list.

How many employees can attend?

We’ve found the participants learn the most if we limit the class to 30 people.

To learn more about Onsite Business Writing Training for your organization, call  713-861-9992 

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