Now that you know the secret to effective content writing that converts, let me tell you what it means!
In the “Part 1” of Effective Content Writing That Converts, there are several layers to the writing strategy that I will unfold and decode.
Layer 1: Do Not Talk About The Main Topic Right Away – The Indirect Technique
As you can tell in part 1 of this series, I’ve never mentioned anything about effective content writing at all! This indirect technique is used by successful marketers and advertisers all the time. Most of the time their marketing content coincides with the lifestyle that they want to correlate with the brand or niche they are marketing for.
An example of this technique used in its marketing and advertising is Nike. Take a look back or consciously watch or observe Nike’s marketing. You will never see or hear the ads mentioning anything about their superior shoes, features their products provides, the quality of their shoe material, etc. But they do make ads that relate to their target market’s lifestyle.
As you’ve read, I painted a picture and told a story of one of my weird experiences of being different, which is a lesson in itself and is subliminally embedded into the story intently!
Layer 2: The Ultimate Goal Is To Be DIFFERENT – Buck The Norm Technique
Before we continue on our “Effective Content Writing That Converts” series, I’ll post a interim article since I get asked this question a lot.
Cori L. of Mobile Mechanic Hawaii asks, “Why should I invest my money in content?”
Here’s a bit of a more formal article to answer your questions:
As far back as the 1990s when the Internet was still new, webmasters already knew that online content is essential. Offering quality content is a great way to attract potential customers to your website and it encourages them to browse your webpages and perhaps even buy your products. The importance of the content for online marketing has become even more evident after Google released the Panda and Penguin updates, and more recently, what SEOs call the Quality Update.
Content marketing is one of the most popular trends in digital marketing this year and it’s not just because of how it helps with search engine optimization. Content marketing has a lasting effect on your website visitors and it will entice them to click, explore and come back to your site. With high quality content, you can generate traffic for months and even years to come. This is perhaps the main reason why large B2B companies set aside 30% of their marketing budget on content marketing. Even smaller companies in the United States have realized the opportunities they can get from content marketing. They maintain blogs as well as create white papers, infographics, ebooks and videos.
What You Get with Content Marketing
Internet marketers have come to realize the advantages of a good strategy for their content marketing. With it, they can: (more…)
One day I decided to not give a care in how I looked as I went out shopping for Christmas gifts in a busy mall.
Well, I consciously cared a little but I decided to just change up my style, I grabbed some hair wax and ran it through my hair as if trying to mess up my hair and left it as that. I called it (more…)
A plumber inquired with me: What is the proper way to write content or a blog post?
Contrary to what we have been taught and conditioned on how to write “properly” in school, I say that there is no right or wrong way to write content. If we were to succumb to the “mass way of writing”, we would just be a Blue Man in the middle of the ocean.
As I’ve mentioned on the last post, you want to stand out from the crowd. Besides, you are one of a kind and have your own perspective on the world, so share it with us. Find your own “voice”. It is usually the unique content that will stand out and catch people’s attention. You are unique, so write how you want to write and you’ll probably stick out.
Also, in the online world of content, unique and authoritative content is what will get your website/blog up the search engine rankings. What does that mean? More traffic to your website. Woo hoo!
There’s little to no interest in reading monotonous content that’s written in a systematic format.
Give the world a fresh new perspective by writing the right way, your way!
How do you shout in an epic content post?! LIKE THIS!!!
Well, not really. You didn’t “hear” anything. It’s two CAPITAL LETTERED words placed together side-by-side, bolded, underlined, with three exclamation marks!!! What is the purpose for doing that? To stand out, get your attention, emphasize something, make you read it, influence you to take action like click it or call a number, etc.
Anybody who’s anybody can type words like that to attempt to grab your attention. Everyone is trying to YELL and SCREAM “Look at me”, “look at my business”, “buy here!!!”. Only to be a part of the mass pool of marketers and being cliche.
The difference between us and the pool of (more…)
Shoot down your online competitors with us, the ultimate one-stop content writing workshop!
We are not no telemarketers whispering in your ear with SEO mumbo-jumbo. You’ve come across us, so we must be doing something right, right?
In the online world content is king. The more relative and authoritative content to a search term is, the more likely search engines will rank your content and/or website above other websites. This will lead people to more than likely click to your website and wala, more traffic, more leads, more business, and potentially more moula (green stuff, cash, green backs, money)!
Hence: content = cash = king
Come back here often to find out more about the Writing Workshop, the only content writers you will ever need!